NAMING - NEAT NAME - naming bureau of Mykhailo Stepanskyi

Naming
I believe that in the beginning was the Word, through which everything that we see around was created. At the beginning of each brand is also the word — the name that contains the essence of the product. That’s why it’s so important to create the most accurate name that will serve as a reliable foundation for a strong brand. I hope your brand)
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Almost any real estate transaction is a dream come true. But the process of the deal itself is always full of stress. Moreover, the realtor is at the heart of this stressful situation. And very often, unfortunately, is its source.

Therefore, the key task of the good realtor is to make sure that the client's happiness is not overshadowed, but on the contrary, is enhanced. Since the main source of happiness is the apartment itself, and it is impossible to increase the level of happiness from it at the time of the deal, the only thing a realtor can influence is the level of stress during the deal. So the best realtor is the one who minimizes the client's stress and keeps him calm during the deal.

It was this positioning that led to the birth of the name SPOKEY, which combines the Ukrainian word СПОКІЙ and the English KEY.

Also, as part of the project, we created a slogan, logo, corporate style, brand book, and website. Full case you can see here: www.thewhyte.com

techosystem is an open association of players in the technological ecosystem of Ukraine. the main tasks of the project are:
- support of the active tech companies and startups
- Strengthening of cooperation between the market and the state
- promoting the ecosystem as an investment direction in the world
- support for innovation aimed at rebuilding and restoring Ukraine

a complete project case study is here: www.thewhyte.com

TRIIINITY is the new project of the SEVEN HILLS development group, known for the successfully implemented PARK AVENUE and PARK AVENUE VIP. The residential complex in the center of Kiev is a trinity of style, technology and nature, thanks to which it received the name TRIIINITY. As the part of the project, we developed a positioning, logo, corporate identity, brand book and a premium multi-page leaflet.

You can find the full branding case on TRIIINITY project here: www.thewhyte.com

JOICE is the name for the new mobile tariff for youngsters by Vodafone. The name combines the words joy and choice, as if to say, get the maximum joy out of your choice!

There are hundreds of thousands offices and apartments in the city, but only some of them are worth living in. Each apartment and office made by RESIDIO is a real masterpiece of designer art. RESIDIO is the company that creates unique, high class spaces. For this project we created the name, the logotype, corporate identity and website.

The whole case on NEO PLAZA branding project you can see here: www.thewhyte.com

EAT ME
eat-me.ua

EatMe is the name for delicious and nutritious bars, a healthy snack for children and adults. The name developed by the order of "New Products" company.

APPS is the name for premium cider from New Products. The idea of this name is based on two words: APPLE and APP (application). Cider APPS is a kind of application that can deliver not virtual, but real pleasure! Also, the name looks like an abbreviation for the word APPLES.

MEET MY FIT
meetmyfit.com

MEET MY FIT is the service of online fitness training.

QOLLABE is the name for an ecosystem of teams united with a passion to create the ultimate product and work from the best impossible.

KEPPLE
kepple.io

Kepple is a Layer 2 crypto community-driven solution on the BNB Chain to Social Media platforms, bringing Web3 features in an All-In-One extension.

IQ ENERGY is the name for the programm of European Bank for Reconstruction and Development. The purpose of the program is to raise awareness of Ukrainians about the rational use of energy, as well as familiarization with the equipment and materials that meet the highest technological standards of energy efficiency.

SVITLO PARK
svitlopark.ua

SVITLO PARK is the name for the big living complex in KIev. SVITLO means LIGHT in Ukrainian.

RIKI-TIKI
fozzy.ua

Riki-Tiki is the name for the private label of kids goods developed by demand of "Silpo".

CENTRAL PARK
centralpark.com.ua

CENTRAL PARK is the name of the contemporary residential complex of business-class.

ESSERTA is a coaching company specializing in corporate training. We developed the name, the logo with the brand book, and website.

Leveraging Smart Wallets to access locked liquidity.

LYNQ is the name for a dating app that allows you to find a partner based on your zodiac sign.

ART'O'FOOD
artofood.com.ua

Guns N'Roses style name for premium food distributor.

NEO PLAZA is the shopping center in Dnipro, made for youngsters. We also created the positioning, legend, slogan and brandbook.

The whole case on NEO PLAZA branding project you can see here: www.thewhyte.com

qviten'
qviten.com

qviten' is the fashion brand of the clothes made from linen and other natural fabrics. The blooming, spring name (april in Ukranian) emphasizes the lightness of linen clothing, evoking pleasant emotions. In addition to the name, we developed a logo, corporate identity, brand book and website.

You can find the full branding case on TRIIINITY project here: www.thewhyte.com

"ВК" SELECT
kishenya.ua

Velyka Kishenya Select is the name for supermarket net with expanded assortment of premium products.

THE FEAST is a restaurant with the delivery of delicious dishes, from which you can arrange a real feast!

SMAQUE FOOD HOUSE
smaque-fh.com

SMAQUE FOOD HOUSE is a net of grocery stores with a finger food concept.

BOOK CHEF is the publishing House, which offers to its readers only exclusive bestsellers, created according to the best literary recipes.

BEAR&BOAR
facebook.com

Bear&Boar is a kraft beer brewery in Visaginas city (Lithuania). The name plays with animal names that sound similar to the word "beer".

ERGO is a name of digital electronics brand well known for its ergonomical design.

The name was developed in collaboration with the MDN Group.

ВЕЛМАРТ
velmart.ua

VELMART is the name for the big hypermarket of "Velyka Kishenya" net.

ARTFORMA is the name for the distributor of professional hair cosmetics.

Branding case is here:
www.thewhyte.com

HOMECULT is the name of the interior design studio of KAN development. The names says that the company creates really cult interiors - cozy and stylish.

UNI380 is the name for an educational IT platform. The name combines the idea of association and an indication that this is a purely Ukrainian project.

PUSHKA is the coworking, school and community for the fashion designers. PUSHKA is located on Pushkinska str. and is actively pushing Ukrainian young fashion designers.

LEADEX is the distributor of heavy machinery.

disqover agency
disqover.agency

disqover agency specializes in products entrance and maintenance on global marketplaces. www.disqover.agency

KEENTERS
keenters.com

KEENTERS is the brand of beauty marketplace. The name is based on the capacious word keen, which has many meanings: insightful, enthusiastic, ardent, intense. These words perfectly describe how the creators of the project relate to their brainchild.

You can find the full branding case on KEENTERS project here: www.thewhyte.com

CTRL.

Ctrl. is the name for a law firm that skillfully controls all of its projects - to the last point.

Richfield is the company specializing in the sales of mineral fertilizers. The main idea of the name is that farmers do not buy fertilizers, but the possibility of a rich harvest.

Norven is the fish preserves made from fish that comes from Norway. And the name Norven does not only inform one about the place of fishing but also possesses the noble and confident phonation.

The name was developed in collaboration with Headshot.

MONFERRAN is the name for elite house in the historic center of St. Petersburg.

The name was developed in collaboration with Volga Volga.

CHEREHAPA
cherehapa.ru

CHEREHAPA is the online insurance service for travelers. The name CHEREHAPA is based on “cherepaha” - the turtle in Russian. But CHEREHAPA is totally different from "cherepaha". It is an image that combines the love of life, mobility, and reliable protection.

MONA LEE is a tailoring, renting, and selling dress service in Lviv. Wedding or evening — in any dress you will look charming, like the Mona Lisa.

БЕЗЛІЧ РОЗМОВ
vodafone.ua

PLENTY OF TALKING (BEZLICH ROZMOV) is the name for the new service from Vodafone Ukraine that helps to exchange your unlimited in-net minutes, in-Ukraine minutes and abroad minutes for the in-Ukraine minutes to all other operators.

DOMOPOLIS
domopolis.ua

DOMOPOLIS is the name for online shop of the home goods.

WZLITT
wzlitt.pl

WZLITT is a Polish online school with Ukrainian roots that not only teaches different IT professions, but also helps with employment. Its name - WZLITT - combines the Polish word Wzlot (growth) with the Ukrainian "zlіt" (takeoff). Such a name promises rapid professional growth and then a career take-off!

FLATWOOD is the name of the doors and furniture brand.

З Vodafone усі свої
vodafone.ua

You no longer need to divide people into friends and foes by phone number! Get unlimited calls to all numbers in Ukraine and unlimited 4G Internet for free in your favorite applications with the "All are yours with Vodafone" New Year promotion.

АВТОФОНД
avtofond.com.ua

AUTOFUND is the financial service that provides an opportunity to purchase a new car, paying its cost in small monthly installments.

ZDORRO is the name for the new Vodafone project, an online clinic with telemedicine consultations with 1,100 doctors in 130 specialties.

HEALSENS
healsens.com

HEALSENS is a personalized preventive health care platform that helps you analyze medical information.

SYMPL

Task: rebranding of the beauty salon

Solution: The key idea of ​​the new positioning was simplicity. This idea applies both to emotional things and to rational things. Real beauty is in simplicity. Real comfort is in the simple and convenient solutions. The name Sympl speaks directly about positioning and the laconic logo and corporate identity also supports the idea of ​​"simplicity".

Within the framework of the project we developed the name, slogan, logo, corporate identity, brand book and the principles of interior and exterior design.

This project is the one of the winners at Ukrainian Design: The Very Best Of 2018

The whole case on SYMPL branding project you can see here: www.thewhyte.com

20 METROGYG
vodafone.ua

20 METROGYG is the Vodafone campaign for passengers of the Kyiv subway. 20 GB of mobile internet in the subway for 7 days at no extra cost!

SUPRETA is an atelier of designer kitchens, a new project of the owner of the TABOORET architecture studio, Katerina Churina.

TEEPLE
teeple.co

Teeple is a business automation application. The name is based on the word tip. Thus, we are saying that brands that use the teeple application reward users through various bonuses, cashbacks and other privileges.

AUTWORK is an international agency for employment and personnel leasing abroad with operating offices in Ukraine and Poland.

TARGENTA is the name for PR and communication school.

ШОША
kosmo.ua

SHOSHA is the private label name of the kids-care products for the retail net Cosmo.

WINE99 is the service that helps you get to know good wines better. You can order a wine box or a tasting of one of the 99 varieties of the best wines in the world.

NEPTA

NEPTA is a water treatment center. Everyone knows the sea god Neptune, but few people know his beautiful sister Nepta. Nepta commands the beauty of the waves and the healing powers of water, and knows how to get the value out of every drop.

YALOKO

YALOKO is the cheese, butter, milk. In other words, any product that comes from a cow.

BRISE Capital
brise.capital

BRISE capital is the investment company that specializes on the development of MarTech and Marketplaces projects.

FRANKLIN is the new business center in the center of Dnipro city. A business center is always a story about money. And the international "face" of money is, of course, Benjamin Franklin, who adorns a hundred-dollar bill.

BENEFLAT is the name for furniture and decor manufacturer.

PAQQ

PAQQ is the craft eco package, that cares about nature.

Branding case is here:
www.thewhyte.com

CARTE BLANCHE

CARTE BLANCHE is the name for a net of premium restaurants. This phrase means unlimited authority, complete freedom of action. After all, a discount card really provides visitors of CARTE BLANCHE institutions with truly unique advantages.

The name was developed in collaboration with the USP agency.

MONA MOON is the name for the shop of clothing for pregnant.

BUGEULI is the name for Georgian wine.

The name was developed in collaboration with Headshot.

derkaliber
derkaliber.com

derkaliber is the name for the brand of ball brass valves. Also, we developed the names for two series - Derkaliber Grand and Derkaliber Kraft and the brand's slogan - Perfection of complex solutions.

Consanta is the consulting company founded by financial specialists who managed a huge number of commercial banks and large-scale companies.

DEWISE is the name for electronic device shop.

RAVISTO
ravisto.ua

RAVISTOO is the online shop of ritual goods.

TRUE TANNERY
truetannery.com

TRUE TANNERY is the trademark of leather goods.

NUARE is the name of a coffee brand. In this name, the heart of coffee secret - the dark bean - is covered with romantic aura.

DOMMERS GROUP
facebook.com

DOMMERS GROUP is the company that provides installation of the water supply systems, sewerage and heating.

ARTWILLE
artwille.us

We do believe, that each of us is an artist, loving Van Gogh’s «Starry Night» or Salvador Dali’s «Metamorphosis of Narcissus». That’s why we created "Paint by Number" kits and encourage everyone to make his/her inner artist feel free.

FRAMEBOOK

FRAMEBOOK is the name of publishing house, that specializes on couch books.

CELEBRIDE

CELEBRIDE is the wedding agency.

FELLO is the name for the animal web service. It is short version for fellow, which says that animals are our little friends.

SMARTONIO
smartonio.com

SMARTONIO is the name for the online educational platform.

GOURMANCE

Gourmance is the name for Haute cuisine restaurant.

GOODRAFT
goodraft.com

GOODRAFT is the service of automatic generation of an international contract according to legal requirements and standards.

THE 1

THE 1 is the specialty coffee brand.

JAXX is the name for detergent.

ALTARES FINANCE
altares-finance.com.ua

ALTARES is the solid finance company.

INSTATE GROUP is the name for law firm.

КОВБАСИ БУШЕРІ

The name Kovbasy Busheri is based on the French word Boucher ("butcher"), as well as a semantic reference to "La Boucherie" - as they call butcher shops in France.

MONTE GUSTO

MONTE GUSTO is a bistro with European cuisine.

longevita is the name for a brand of medical devices intended for private usage.

VILLA VANILLA is a name of furniture made of Eastern wood: rattan, teak and bamboo.

The name was developed in collaboration with Headshot.

SKILLADY
skillady.com

Skillady is the name of educational on-line project for women.

RAFFINATO is a name of the restaurant specialized in Italian and Mediterranean cuisine.

The name was developed in collaboration with Headshot.

Tannerwille is the name for the wholesaler of leather goods.

SAUBERG is the name for the window-sills.

REGENT is the name for cosmetology clinic that specializes on regeneration.

Bigga is the name of the new brand of pumping equipment.

BIBBY dream&play
ukrpromtovary.com.ua

BIBBY is the name of diaper private label of FOZZY GROUP. Also we created the slogan "dream&play".

DON MARE is the name for the fish markets.

The name was developed in collaboration with Headshot.

DEMOKRAFT
demokraft.com

DEMOKRAFT is the craft packages project.

ECONIA is a name of company that produces ecological water products.

The name was developed in collaboration with Headshot.

SMARTA is a name of the distributor of fuel equipment from leading European manufacturers.

MOUSE HOUSE bedtime game
apps.apple.com

MOUSE HOUSE bedtime game shows to the kids the importance of listening to your conscience, the power of apologize and rectifying mistakes. It's an unique app that combines the bedtime story and a game. The bedtime ritual gains new dimensions and helps in the moral education of your child!

SON of the SUN and WIZARD LIZARD
apps.apple.com

This is the first story in “SON of the SUN” series about little sunbeam who was sent by his Father Sun to explore the Universe. First book is telling about sunbeam’s adventures on the North Pole. And the main theme of this story is forgiveness.

NOTARIUM is the online service of the notaries search.

FARRIA is the name for halal chicken meat intended for export to Muslim countries. The name was developed for the company AGRO-OVEN.

ADVOQ is the online service of the lawyers search.

tickerry
tickerry.com

TICKERRY is the online tickets service.

KRONSBEER
facebook.com

Kronsbeer is the name of a private brewery in Zaporoxhye. Also, we developed the subname, based on the surname of the creator of Kronsbeer brewery - Kondratieff Crowning Beer.

EXECTLY
exectly.ru

EXECTLY is the name for Moscow HR company.

ANYCASE is the name for the event agency ANYCASE that provides the collection of services for organizing any kind of event.

Online-shop with italian brand bags and accessories.

epeeqe is the name for the online service for picked personalized content.

coffee room
facebook.com

COFFEE ROOM is the name for coffee bar in Odessa.

QUBIO is the name for 3D-design studio.

WITH.ME is the local jewelry brand from Ukraine.

ROCK&WOOD
rcknwd.com

ROCK&WOOD is the name of the bureau of architecture and interior design.

CIPOLETTI
miratorg.ru

Cipoletti is the name for thin Italian sausages.

The name was developed in collaboration with DDH.

DRINKER'S

Drinker's is the name for the wine&whisky store.

shkinder

SHKINDER is the name for school of arts for kids.

KIDAPPERS
kidappers.com

KIDAPPERS is the name for the company that creates interactive books and apps for kids.

WOODBERG
amazon.com

Woodberg is the name for the wooden high-quality cutting boards.

british panda

BRITISH PANDA is the name for language school specialized on English and Chineese.

stillori
sofia.ua

STILLORI is the name for the domestic water fixtures (kitchen sinks, faucets, strainers, etc.) made of stainless steel. The phonation of this name combines the solidity of steel and gentle fluidity of water.

muzberry
youtube.com

MUZBERRY is a music social network for people who dreamed of playing favorite songs live.

naked flowers

NAKED FLOWERS is the name for the nude photo projetc of ANNA BLANC.

blackster

BLACKSTER is the name for premium PC brand.

The name was developed in collaboration with Headshot.

ONE MORE DRESS
instagram.com

One More Dress is the women clothes trademark in the mass market segment.

juzzi

JUZZI is a name of natural juices. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

AQUA ERA

AQUA ERA is a name of mineral water.

The name was developed in collaboration with Headshot.

FRESHEN

FRESHEN is the name for air freshener.

The name was developed in collaboration with MDN Group.

TALEX is the name for a company that designs, manufactures and installs stainless steel products.

The name was developed in collaboration with ZORELIT.

Unitone Group
shutterstock.com

Unitone Group is the stock photography company.

EXETER

EXETER is the online service of the private executor search.

ChickChirik

CHICK CHIRIK is the Ukraine's first service of wish lists, integrated into an online store.

NEGA bar is the fashion cafe in Poltava.

The name was developed in collaboration with Headshot.

PANI HONEY

PANI HONEY is the name of Ukranian honey.

unikraine

UNIKRAINE is the online project that combines design marketplace and charity initiatives.

KITNESS is the health food delivery service.

KREP de CHIN
facebook.com

Crepe de Chine is a cozy French restaurant of the Kozyrna Karta restaurant family.

The name was developed in collaboration with USP.

VERONI

VERONI is a name of the vermouth. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

BE.LONG

BE.LONG is the name for e-cigarettes. "Be long" – such as the reading says that lasts a pleasant taste, high-capacity battery and the tank.

SHAPES is the name for concrete art company.

LEVERS GROUP

LEVERS GROUP is the name for managing company.

тото

TOTO is a name of children’s crunches. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

swann

SWANN is the name for fashion brand. It combines the majestic image of swan and the name of the brand owner - Ann.

Big City Project

BIG CITY PROJECT specializes in the design of objects of architecture and legal support for construction. The name speaks about the solid scale of the company's activities.

ARQOOSH

ARQOOSH is the name of the art-studio.

LOOKERLY
lookerly.ua

Lookerly is the online marketplace of the beauty products.

molly green

MOLLY GREEN is the name of floristic company. Also we created a slogan – Floristicated decor.

PACKERTY

PACKERTY is the name for company, that is manufacturing packaging materials.

MOONED

MOONED is the name for chat stories app.

ONLEE is the fashion brand, that is made especially for Amazon.

polla fashion
polla-fashion.ua

POLLA fashion is the name for girl's fashion brand.

EVA AVE

EVA AVE is the name for Ukranian pop singer.

The name was developed in collaboration with Headshot.

INSPECTRUM

INSPECTRUM is the name for a company that specializes in construction expertise. The name says about careful inspection of objects in all the spectrum of attention.

greenola

GREENOLA is the online-shop of the natural goods.

HISTORY

HISTORY is the name for private pension fund. You can create your own rich history with this fund.

KIDSFIELD

KIDSFIELD is the playground for kids, that is open on the events on artzavod PLATFORMA.

anna blanc

ANNA BLANC is the name of the photo studio and a pseudonym for the leading studio photographer.

lissen

LISSEN is the name for kid's cloth.

Reviews
Tetiana Bevz - Commenting photo (for comment «NEAT NAME» #0)
Tetiana Bevz
brand manager Vodafone
ARTUR VANYAN - Commenting photo (for comment «NEAT NAME» #1)
ARTUR VANYAN
director of Joint Industrial Park company
POLINA YURCHENKO - Commenting photo (for comment «NEAT NAME» #2)
POLINA YURCHENKO
general director of Artforma
Andrey Gaidutsky - Commenting photo (for comment «NEAT NAME» #3)
Andrey Gaidutsky
Deputy Chairman of the State Property Fund of Ukraine 2015-2017
Michael did an excellent job for the name of our fare for youngster. The entire brand team immediately fell in love with the name JOICE. I hope that the new names that we have entrusted to NEAT NAME will be as bright as JOICE.
The guys from NEAT NAME created the names for our two projects: NEO PLAZA and FRANKLIN.

It's nice to find mutual understanding in such a difficult and delicate process as creating a name. We are grateful to the NEAT NAME team for their excellent work!
On behalf of ARTFORMA, we express our gratitude to Mikhail Stepansky and NEAT NAME team for their excellent work.

As a result of fruitful cooperation, a new, unique name was created, as well as an original logo and corporate identity

We recommend NEAT NAME specialists as professionals who are able to quickly and at a high level solve complex branding problems.
As part of the rebranding of the State Property Fund of Ukraine, NEAT NAME faced a difficult task — to develop a visual identity that would reflect changes in the work of the Fund, a desire to transparently cooperate with foreign investors in the field of privatization and leasing of state property.

The NEAT NAME team has accomplished this task perfectly. Thanks to the excellent work, the Fund received a logo and corporate identity, which was appreciated by both Ukrainian and foreign partners.

If you have an urgent question, please, contact us and we'll reply at the same day.

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