NAMING - NEAT NAME - naming bureau of Mykhailo Stepanskyi

Naming
I believe that in the beginning was the Word, through which everything that we see around was created. At the beginning of each brand is also the word — the name that contains the essence of the product. That’s why it’s so important to create the most accurate name that will serve as a reliable foundation for a strong brand. I hope your brand)
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JOICE is the name for the new mobile tariff for youngsters by Vodafone. The name combines the words joy and choice, as if to say, get the maximum joy out of your choice!

БЕЗЛІЧ РОЗМОВ
vodafone.ua

PLENTY OF TALKING (BEZLICH ROZMOV) is the name for the new service from Vodafone Ukraine that helps to exchange your unlimited in-net minutes, in-Ukraine minutes and abroad minutes for the in-Ukraine minutes to all other operators.

EAT ME
eat-me.ua

EatMe is the name for delicious and nutritious bars, a healthy snack for children and adults. The name developed by the order of "New Products" company.

APPS is the name for premium cider from New Products. The idea of this name is based on two words: APPLE and APP (application). Cider APPS is a kind of application that can deliver not virtual, but real pleasure! Also, the name looks like an abbreviation for the word APPLES. The name developed by the order of "New Products" company.

IQ ENERGY is the name for the programm of European Bank for Reconstruction and Development. The purpose of the program is to raise awareness of Ukrainians about the rational use of energy, as well as familiarization with the equipment and materials that meet the highest technological standards of energy efficiency.

SVITLO PARK
svitlopark.ua

SVITLO PARK is the name for the big living complex in KIev. SVITLO means LIGHT in Ukrainian.

derkaliber
derkaliber.com

derkaliber is the name for the brand of ball brass valves. Also, we developed the names for two series - Derkaliber Grand and Derkaliber Kraft and the brand's slogan - Perfection of complex solutions.

BRISE Capital
brise.capital

BRISE capital is the investment company that specializes on the development of MarTech and Marketplaces projects.

Ctrl. is the name for a law firm that skillfully controls all of its projects - to the last point.

disqover agency
disqover.agency

disqover agency specializes in products entrance and maintenance on global marketplaces. www.disqover.agency

ВЕЛИКА КИШЕНЯ SELECT
kishenya.ua

Velyka Kishenya Select is the name for supermarket net with expanded assortment of premium products.

NEO PLAZA is the shopping center in Dnipro, made for youngsters.

АВТОФОНД
avtofond.com.ua

AUTOFUND is the financial service that provides an opportunity to purchase a new car, paying its cost in small monthly installments.

HOMECULT is the name of the interior design studio of KAN development. The names says that the company creates really cult interiors - cozy and stylish.

CENTRAL PARK
centralpark.com.ua

CENTRAL PARK is the name of the contemporary residential complex of business-class.

ARTFORMA is the name for the distributor of professional hair cosmetics.

BOOK CHEF is the publishing House, which offers to its readers only exclusive bestsellers, created according to the best literary recipes.

ШОША
kosmo.ua

SHOSHA is the private label name of the kids-care products for the retail net Cosmo.

FRANKLIN is the new business center in the center of Dnipro city. A business center is always a story about money. And the international "face" of money is, of course, Benjamin Franklin, who adorns a hundred-dollar bill.

CARTE BLANCHE
carteblanche.ua

CARTE BLANCHE is the name for a net of premium restaurants. This phrase means unlimited authority, complete freedom of action. After all, a discount card really provides visitors of CARTE BLANCHE institutions with truly unique advantages.

The name was developed in collaboration with the USP agency.

TRUE TANNERY
truetannery.com

TRUE TANNERY is the trademark of leather goods.

ERGO is a name of digital electronics brand well known for its ergonomical design.

The name was developed in collaboration with the MDN Group.

ВЕЛМАРТ
velmart.ua

VELMART is the name for the big hypermarket of "Velyka Kishenya" net.

CHEREHAPA
cherehapa.ru

CHEREHAPA is the online insurance service for travelers. The name CHEREHAPA is based on “cherepaha” - the turtle in Russian. But CHEREHAPA is totally different from "cherepaha". It is an image that combines the love of life, mobility, and reliable protection.

BEAR&BOAR
facebook.com

Bear&Boar is a kraft beer brewery in Visaginas city (Lithuania). The name plays with animal names that sound similar to the word "beer".

РИКИ-ТИКИ
fozzy.ua

Riki-Tiki is the name for the private label of kids goods developed by demand of "Silpo".

MONFERRAN is the name for elite house in the historic center of St. Petersburg.

The name was developed in collaboration with Volga Volga.

JAXX is the name for detergent.

SAUBERG is the name for the window-sills.

REGENT is the name for cosmetology clinic that specializes on regeneration.

TARGENTA is the name for PR and communication school.

longevita is the name for a brand of medical devices intended for private usage.

Consanta is the consulting company founded by financial specialists who managed a huge number of commercial banks and large-scale companies.

UARE is the name of a coffee brand. In this name, the heart of coffee secret - the dark bean - is covered with romantic aura.

VILLA VANILLA is a name of furniture made of Eastern wood: rattan, teak and bamboo.

The name was developed in collaboration with Headshot.

Norven is the fish preserves made from fish that comes from Norway. And the name Norven does not only inform one about the place of fishing but also possesses the noble and confident phonation.

The name was developed in collaboration with Headshot.

RAFFINATO is a name of the restaurant specialized in Italian and Mediterranean cuisine.

The name was developed in collaboration with Headshot.

GOURMANCE
gourmance.eu

Gourmance is the name for Haute cuisine restaurant.

Bigga is the name of the new brand of pumping equipment.

CELEBRIDE is the wedding agency.

BIBBY dream&play
ukrpromtovary.com.ua

BIBBY is the name of diaper private label of FOZZY GROUP. Also we created the slogan "dream&play".

BUGEULI is the name for Georgian wine.

The name was developed in collaboration with Headshot.

DON MARE
donmare.ua

DON MARE is the name for the fish markets.

The name was developed in collaboration with Headshot.

FLATWOOD is the name of the doors and furniture brand.

MONA MOON is the name for the shop of clothing for pregnant.

ECONIA is a name of company that produces ecological water products.

The name was developed in collaboration with Headshot.

SMARTA is a name of the distributor of fuel equipment from leading European manufacturers.

KRONSBEER
facebook.com

Kronsbeer is the name of a private brewery in Zaporoxhye. Also, we developed the subname, based on the surname of the creator of Kronsbeer brewery - Kondratieff Crowning Beer.

Tannerwille is the name for the wholesaler of leather goods.

MOUSE HOUSE bedtime game
apps.apple.com

MOUSE HOUSE bedtime game shows to the kids the importance of listening to your conscience, the power of apologize and rectifying mistakes. It's an unique app that combines the bedtime story and a game. The bedtime ritual gains new dimensions and helps in the moral education of your child!

SON of the SUN and WIZARD LIZARD
apps.apple.com

This is the first story in “SON of the SUN” series about little sunbeam who was sent by his Father Sun to explore the Universe. First book is telling about sunbeam’s adventures on the North Pole. And the main theme of this story is forgiveness.

NOTARIUM is the online service of the notaries search.

ADVOQ is the online service of the lawyers search.

tickerry
tickerry.com

TICKERRY is the online tickets service.

EXECTLY
exectly.ru

EXECTLY is the name for Moscow HR company.

golders
golders.eu

GOLDERS is the name for online jewelry shop.

ANYCASE

ANYCASE is the name for the event agency ANYCASE that provides the collection of services for organizing any kind of event.

Online-shop with italian brand bags and accessories.

coffee room
facebook.com

COFFEE ROOM is the name for coffee bar in Odessa.

QUBIO is the name for 3D-design studio.

WITH.ME is the local jewelry brand from Ukraine.

billie brown
amazon.com

Billie Brown is the name for the cutting boards.

ROCK&WOOD
rcknwd.com

ROCK&WOOD is the name of the bureau of architecture and interior design.

CIPOLETTI
miratorg.ru

Cipoletti is the name for thin Italian sausages.

The name was developed in collaboration with DDH.

Drinker's is the name for the wine&whisky store.

PUSHKA is the coworking, school and community for the fashion designers. PUSHKA is located on Pushkinska str. and is actively pushing Ukrainian young fashion designers.

shkinder
shkinder.com

SHKINDER is the name for school of arts for kids.

WOODBERG
amazon.com

Woodberg is the name for the wooden high-quality cutting boards.

british panda

BRITISH PANDA is the name for language school specialized on English and Chineese.

stillori
sofia.ua

STILLORI is the name for the domestic water fixtures (kitchen sinks, faucets, strainers, etc.) made of stainless steel. The phonation of this name combines the solidity of steel and gentle fluidity of water.

muzberry
youtube.com

MUZBERRY is a music social network for people who dreamed of playing favorite songs live.

naked flowers

NAKED FLOWERS is the name for the nude photo projetc of ANNA BLANC.

blackster

BLACKSTER is the name for premium PC brand.

The name was developed in collaboration with Headshot.

juzzi

JUZZI is a name of natural juices. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

AQUA ERA

AQUA ERA is a name of mineral water.

The name was developed in collaboration with Headshot.

FRESHEN

FRESHEN is the name for air freshener.

The name was developed in collaboration with MDN Group.

TALEX is the name for a company that designs, manufactures and installs stainless steel products.

The name was developed in collaboration with ZORELIT.

Unitone Group

Unitone Group is the stock photography company.

EXETER is the online service of the private executor search.

ChickChirik

CHICK CHIRIK is the Ukraine's first service of wish lists, integrated into an online store.

KIDAPPERS
kidappers.com

KIDAPPERS is the name for the company that creates interactive books and apps for kids.

NEGA bar is the fashion cafe in Poltava.

The name was developed in collaboration with Headshot.

PANI HONEY

PANI HONEY is the name of Ukranian honey.

unikraine

UNIKRAINE is the online project that combines design marketplace and charity initiatives.

ONE MORE DRESS
instagram.com

One More Dress is the women clothes trademark in the mass market segment.

SKILLADY
skillady.com

Skillady is the name of educational on-line project for women.

molly green

MOLLY GREEN is the name of floristic company. Also we created a slogan – Floristicated decor.

KITNESS is the health food delivery service.

KREP de CHIN
facebook.com

Crepe de Chine is a cozy French restaurant of the Kozyrna Karta restaurant family.

The name was developed in collaboration with USP.

VERONI

VERONI is a name of the vermouth. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

BE.LONG

BE.LONG is the name for e-cigarettes. "Be long" – such as the reading says that lasts a pleasant taste, high-capacity battery and the tank.

SHAPES is the name for concrete art company.

LEVERS GROUP

LEVERS GROUP is the name for managing company.

тото

TOTO is a name of children’s crunches. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

swann

SWANN is the name for fashion brand. It combines the majestic image of swan and the name of the brand owner - Ann.

Big City Project

BIG CITY PROJECT specializes in the design of objects of architecture and legal support for construction. The name speaks about the solid scale of the company's activities.

ARQOOSH

ARQOOSH is the name of the art-studio.

LOOKERLY
lookerly.com

Lookerly is the online marketplace of the beauty products.

MOONED

MOONED is the name for chat stories app.

onlee

ONLEE is the name for monobrand of basic women's shirts.

polla fashion

POLLA fashion is the name for girl's fashion brand.

eva ave

EVA AVE is the name for Ukranian pop singer.

The name was developed in collaboration with Headshot.

INSPECTRUM

INSPECTRUM is the name for a company that specializes in construction expertise. The name says about careful inspection of objects in all the spectrum of attention.

greenola

GREENOLA is the online-shop of the natural goods.

HISTORY

HISTORY is the name for private pension fund. You can create your own rich history with this fund.

KIDSFIELD

KIDSFIELD is the playground for kids, that is open on the events on artzavod PLATFORMA.

anna blanc

ANNA BLANC is the name of the photo studio and a pseudonym for the leading studio photographer.

lissen

LISSEN is the name for kid's cloth.

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Reviews
Tetiana Bevz - Commenting photo (for comment «NEAT NAME» #0)
Tetiana Bevz
brand manager Vodafone
ARTUR VANYAN - Commenting photo (for comment «NEAT NAME» #1)
ARTUR VANYAN
director of Joint Industrial Park company
POLINA YURCHENKO - Commenting photo (for comment «NEAT NAME» #2)
POLINA YURCHENKO
general director of Artforma
Andrey Gaidutsky - Commenting photo (for comment «NEAT NAME» #3)
Andrey Gaidutsky
Deputy Chairman of the State Property Fund of Ukraine 2015-2017
Michael did an excellent job for the name of our fare for youngster. The entire brand team immediately fell in love with the name JOICE. I hope that the new names that we have entrusted to NEAT NAME will be as bright as JOICE.
The guys from NEAT NAME created the names for our two projects: NEO PLAZA and FRANKLIN.

It's nice to find mutual understanding in such a difficult and delicate process as creating a name. We are grateful to the NEAT NAME team for their excellent work!
On behalf of ARTFORMA, we express our gratitude to Mikhail Stepansky and NEAT NAME team for their excellent work.

As a result of fruitful cooperation, a new, unique name was created, as well as an original logo and corporate identity

We recommend NEAT NAME specialists as professionals who are able to quickly and at a high level solve complex branding problems.
As part of the rebranding of the State Property Fund of Ukraine, NEAT NAME faced a difficult task - to develop a visual identity that would reflect changes in the work of the Fund, a desire to transparently cooperate with foreign investors in the field of privatization and leasing of state property.

The NEAT NAME team has accomplished this task perfectly. Thanks to the excellent work, the Fund received a logo and corporate identity, which was appreciated by both Ukrainian and foreign partners.

If you have an urgent question, please, contact us via social networks or by phone.

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