About
Naming is my love for over 18 years already. During this time I have developed more than a one hundred fifty names for Ukrainian and foreign companies. In 2010, I opened NEAT NAME — the only one specialized naming bureau in Ukraine. My goal is to create neat names and cultivate in my clients the right attitude to naming, as a key element of the branding process. Also, I sometimes read lectures abot naming — KNEU, KAMA, PROJECTOR, iHUB, coworking PLATFORMA, PUSHKA.SCHOOL.
Why do you have to work with me? In addition to tremendous experience, I offer to the client the unique format — an unlimited number of names. Our team comes up with dozens and sometimes even hundreds of names, until we'll find the one that will perfectly fit your project.
And, of course, in favor of NEAT NAME these figures speak:
Services
You saw many of the names in my portfolio at Internet, on the store shelves, or on the shop signs at the city. Want to make your name visible? Then entrust its development to NEAT NAME.
More about NamingSurely, client needs are not limited with the creation of the name only. Most likely, you will also need a brand positioning, slogan, logo, corporate style, brand book, package design, website and much more. I understand the needs of the market and that's why me and my partners created branding boutique the WHYTE that provides a full range of branding services.
More on BrandingOnce, Plato said that ideas rule the world. Now people say that content has taken on this role. But any content starts with an idea, right? At NEAT NAME we put ideas into verbal form, turning them into quality content that works for the good of your business.
Catchy call-to-action, majestic mottos and capacious descriptors.
To learn moreBeautiful stories that speak about the philosophy and values of your brand.
To learn moreFor flyers and booklets, websites and presentations, commercials and events.
To learn moreSMM, editorial materials, brand integration and cross-marketing projects of any scale.
To learn moreStory driven games, mobile apps for kids, casual projects.
To learn moreLearn more about Content
Featured Works
TRIIINITY
SEVEN HILLS INTERNATIONAL DEVELOPMENT GROUP
To create a brand of luxury residential complex
The name TRIIINITY is refered to a trinity of style, technology and nature. As the part of the project, we developed the name, brand positioning, logo, corporate identity, brand book and multi-page leaflet.
SPEED CASTE
Igor Skuz
To rebrand the MasterCart racing team with an emphasis on the personality of the team's founder, Igor Skuz, multiple champion of Ukraine in circuit car races
Firstly, we suggested to change the name, as it evoked unnecessary associations with a well-known payment system. The new name – SPEED CASTE – spoke of the team as a company of like-minded people who are united by a love of speed. We have added the SKUZ RACING TEAM descriptor to create the foundation for further personal brand development. We made the logo as dynamic and flexible as possible – because it has to look great on a racing car in the first place. For this we have created two main versions of the logo – right and left – for each side of the car.
What was developed:
Name
Logo, corporate style, brand book
JOICE
VODAFONE
To develop a name for new mobile tariff for youngsters.
The name JOICE is based on the words JOY and CHOICE. Thus, we are talking about the fact that choosing a new VODAFONE tariff, young people will get maximum joy.
APPS
NEW PRODUCTS
The idea of this name is based on two words: APPLE and APP (application). Cider APPS is a kind of application that can deliver not virtual, but real pleasure! Also, the name looks like an abbreviation for the word APPLES.
SVITLO PARK
SVITLO PARK
Develop a name for the residential complex.
The emotional name SVITLO PARK is based on Ukranian word "svitlo" (light, sunlight) which is a powerful positive archetype. Indeed, due to its location, the residential complex is open to sunlight throughout the day.
NEO PLAZA
Joint Industrial Park
Develop a new concept with the name and corporate identity for the former mall "Materik" in Dnipro.
The results of the research showed that around 100,000 students are constantly being around the mall. Based on this, we decided to create the mall for the youngsters. We have developed positioning, a series of conceptual solutions for filling the mall, the name NEO PLAZA, a slogan, a logo and a huge brand book.
Ctrl.
Anna Osetinskaya, Ph.D., lawyer
Create a name for a law firm specializing on IT branch.
The name Ctrl. based on one of the key command keys, and says that the company skillfully controls the affairs of its customers - to the last point.
Also, as part of the project, we created a logo, corporate identity and brand book.
ARTFORMA
ARTFORMA
To rebrand the distributor of professional hair cosmetics.
We chose the name ARTFORMA because it speaks of creativity and the search for the perfect shape. Also, within the framework of the project, a slogan, logo, corporate identity, brand book and a series of 3D clips illustrating the variety of ARTFORMA logos were developed.
Clients
If you have an urgent question, please, contact us and we'll reply at the same day.